Pie Time is to have its future strategy and ownership considered by local stakeholders in a planned workshop.

Group Manager Destination Southern Highlands, Steve Rosa said “Pie Time has seen some major successes in its short time – and we are now coming into year 4 of its development as a major destination marketing campaign and we have to deal with the challenges of our previous success and look at keeping things fresh.”

Pie Time 2019 was conducted throughout the month of June, recording an estimated $3m economic contribution directly into the local visitor economy which was an increase of 100% over the previous year. The campaign reported a staggering 280,500 pies produced and sold by over 60 participating outlets.

“The award-winning campaign is now at the end of its planned 3-year funding period and to continue the same trajectory of growth we need to consider its future, its funding and its ownership. Pie Time has the opportunity to become known as one of Australia’s Home of Pies as well as one of Australia’s iconic festival events alongside other well-known NSW Regional festivals such Parkes Elvis Festival, Deni Ute Muster and Tamworth Country Music Festival. Pie Time needs to become an industry-led campaign, owned, grown and supported by the businesses who are benefiting from this new focus on our region.”

Pie Time campaign development and ownership options will be presented to Industry and Community stakeholders at a workshop on Wednesday 6 November 10.30am at the Mittagong RSL.

To attend the workshop please RSVP to: https://www.trybooking.com/book/event?eid=566475&
Or by phone to Destination Southern Highlands 02 4871 2888.